"The Red Dresses" is an initiative of Rich Passion, the luxury silver jewellery brand of Groupe Rich, which aims to raise awareness and sensitize the public on gender violence.
On September 9, a photo shoot was held with the participation of many women who strongly supported the action and were photographed wearing a red dress and a bracelet made by Rich Passion especially for this purpose.
The events will continue until the end of the year, and will be followed by an exhibition of the works in a gallery, curated by Iris Kritiko, where visitors will have the opportunity to buy the photos and the bracelet of the project. Part of the proceeds from the sales will be donated to the Center for Women's Research and Studies Diotima, which through its longstanding action seeks to systematically highlight and address discrimination against women. The "Red dresses" initiative is inspired by the "Red dress" action started in America by Jaime Black. Black had seen a demonstration in Bogota in 2010 by the families of murdered and missing women. All of them were wearing red dresses.
Wanting to express our support for the Red Dresses initiative, we are making the action bracelet available in our e-shop and stores.
Do you want to buy the bracelet and support the actions of the Diotima Centre? Find out more