PICTO Ocean Ghost Net: It's time for sustainability

Article published at: Nov 9, 2021 Article tag: PICTO
PICTO Ocean Ghost Net: It's time for sustainability
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Introducing Ocean Ghost Net, the new collection of watches made from recycled materials by Danish watch company PICTO. PICTO's innovative new range is based on the use of sustainable materials and uses Ghost Nets from our seas as the main construction material, thus contributing to the reduction of marine pollution and the protection of marine mammals. Ghost nets are fishing nets that are either carried away by currents or abandoned and remain in the water for decades, accounting for up to 40% of marine plastic pollution. The nets can trap various marine animals and have a serious impact on aquatic ecosystems.

The design of the new collection remains true to PICTO's history and aesthetics. The case of the new watches is made of recycled fishing nets from the oceans, while the straps are made of 100% recycled plastic. 

As PICTO says, the Ocean Ghost Net project is a small step towards sustainability, but with the ambitious goal that the watches in the collection will be a daily reminder for us all to contribute to protecting the environment.

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